Traditions in The Lottery, by Shirley Jackson Essay

Shirley Jacksons story, The Lottery is about a group of towns people who meet every year on the 27th of June. On this day a stoning takes place, as it washes away the sins of everyone that lived in the village. However, should the tradition of the stoning be changed when it becomes your time? On this day every year the people of the village began to gather in the square, around ten oclock (Jackson) to prepare for the stoning. This event would take about two hours as there were only about three hundred people (Jackson). Men, women and children participated in this tradition of stoning. It was a very simple plan as to who would be stoned to death. It consisted on the exact number of people in the village as to how many†¦show more content†¦Mr. Summers called out everyones name separately when it was their turn to drawl a piece of paper from the box. The papers had to remain closed until everyone had taken their turn. Mr. Summers announced that it was now time for everyone to open their pieces of paper that they had drawn from the box to see who had received the black dot. The village people became anxious, as they wanted to known who received the paper with the black dot on it. The people of the village began to say, Its Hutchinson. Its Bill, Bill Hutchinsons got it (Jackson). Mrs. Hutchinson began shouting that it was not fair, and that Mr. Hutchinson was not permitted enough time to draw from the box. The people of the village began telling Mrs. Hutchinson that everything was done correctly and to be a good sport (Jackson). Mr. Summers asked Mr. Hutchinson how many people were in his family. Mr. Hutchinson answered with the number five. Mr. Summers then took four pieces of blank paper and the one paper with the black dot on it, and placed the five pieces of paper back into the black box (Jackson). The Hutchinson family would have to do the drawing all over again, except whoever received the paper with the black dot on it would be the one stoned. As the family opened their papers, they had taken from the box Mrs. Hutchinson stood holding the bla ck dot. Mr. Summers then announced, Lets finish quickly (Jackson). Mrs. Hutchinson was standing in the center ofShow MoreRelatedTradition in The Lottery by Shirley Jackson1774 Words   |  8 PagesAmerica’s most beloved short stories, â€Å"The Lottery,† by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the reader’s mind due to the gory fact of the cultural tradition in the small farming town of the story. Shirley Jackson’s â€Å"The Lottery† displays the theme of unwavering ritualistic tradition and the use of symbolism throughout the story. This means the village is unable to move past their tradition while symbolism is shown through character’sRead MoreTradition in The Lottery by Shirley Jackson Essay1229 Words   |  5 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tradition; it is the back bone of every culture and civilization. It is what keeps the beliefs, philosophies, and activities of societies alive, to be passed down from generation to generation. However not all traditions are practiced with pure intentions.   Some activities become so routine, people don’t know a life outside of them. Societies become so accustomed to â€Å"tradition† that they will participate in pastimes without   questioning the ethics or morals of the situation. UltimatelyRead MoreIgnornance of Tradition in The Lottery, by Shirley Jackson1014 Words   |  5 Pages Tradition, defined as the handing down of information, beliefs, and customs by word of mouth or by example from one generation to another without written instruction. (Tradition) Tradition is a core trait of humanity, from the time before recorded history to present, humanity has followed traditions or customs that have been passed down from generation to generation. More often than not communities all over the world blindly follow these practices with little regard to who startedRead MoreThe Meaning of a Tradition in The Lottery by Shirley Jackson574 Words   |  2 PagesShirley Jackson wrote many books in her life, but she was well known by people for her story â€Å"The Lottery† (Hicks). â€Å"The Lottery† was published on June 28, 1948, in the New Yorker magazine (Schilb). The story sets in the morning of June 27th in a small town. The townspeople gather in the square to conduct their annual tradition, the Lottery. The winner of the lottery will stoned to death by the society. Although there is no main character in the story, the story develops within other important elementsRead MoreTraditions in The Lottery, by Shirley Jackson Essay576 Words   |  3 PagesThesis: After a long period of time passes people forget the true meaning of their traditions by slowly disregarding as the years pass. I. The first part of the traditional ritual that is changed is the chips of wood. A. Chips of wood, Mr. Summers had argued, had been all very well when the village was tiny... B. Its perceived as though there is no regard to how the ancestors of this village put on the lottery. II. The second part of the traditional ritual that is changed is the recitalRead MoreTradition in The Lottery, by Shirley Jackson Essay1769 Words   |  8 PagesTradition in â€Å"The Lottery† There are many things that people do every day without questioning why they do them. These are our habits and traditions, and though for the most part they are unimportant they can be a crucial part of our culture and our interactions with each other. Sometimes there are traditions that can cause harm or are morally unacceptable. What should be done in this case? Edmund Burke, a nineteenth century politician and author, argues that it is best to stick with traditionRead MoreEssay on â€Å"The Lottery† by Shirley Jackson: A Brutal Tradition608 Words   |  3 Pagesthe oppression and cruelty by the bad people but the silence over that by the good people,† capturing the main message of the short story â€Å"The Lottery,† by Shirley Jackson, perfectly, because of the themes of peer pressure and tradition present throughout the story. In this story, the people of a small village gather for their annual tradition, a lottery, in which one person is picked at random out of a box containing each of the villagers’ names. The village, which is not specifically named, seemsRead MoreTradition Stays Put in The Lottery by Shirley Jackson1053 Words   |  4 PagesTradition Stays Put Easily regarded as one of America’s most beloved short stories, â€Å"The Lottery,† by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the reader’s mind due to the gory fact of the cultural tradition in the small farming town of the story. Shirley Jackson’s â€Å"The Lottery† displays the theme of unwavering ritualistic tradition and symbolism. This means the village is unable to move past their tradition while symbolismRead More Theme of Tradition in The Lottery by Shirley Jackson Essay1322 Words   |  6 PagesThe Lottery by Shirley Jackson Americans day after day live much of their lives following time-honored traditions that are passed down from one generation to another. From simple everyday cooking and raising children, to holidays and other family rituals, tradition plays a significant role on how they go by there everyday lives. In Shirley Jacksons short story, The Lottery, the citizens of a small farming town follow one such tradition. A point is made regarding human nature in relationRead MoreTraditions in The Lottery by Shirley Jackson and A Rose for Emily by William Faulkner1176 Words   |  5 PagesThroughout the world there have been bazaar rituals or traditions that don’t usually happen in the United States. To us it may seem wrong and cruel but to those countries seems to be the right thing to do because that is what they believe in. Some countries do their rituals or traditions like every single year. Most of them are somewhat similar or different but still have the same aspect. There are many people who still follow these traditions or try to escape to another place so they can be free Traditions in The Lottery, by Shirley Jackson Essay Thesis: After a long period of time passes people forget the true meaning of their traditions by slowly disregarding as the years pass. I. The first part of the traditional ritual that is changed is the chips of wood. A. Chips of wood, Mr. Summers had argued, had been all very well when the village was tiny... B. Its perceived as though there is no regard to how the ancestors of this village put on the lottery. II. The second part of the traditional ritual that is changed is the recital. A. It is said that it was ...performed by the official of the lottery, a perfunctory, tuneless chant that had been rattled off duly each year... B. . Its almost as if they heard of the tradition, took the stoning someone to death†¦show more content†¦The first part of the traditional ritual that is changed is the chips of wood. Chips of wood, Mr. Summers had argued, had been all very well when the village was tiny... The result of this argument was replacing the chips of wood with little pieces of paper since the population of the village had increased. This reveals how the growth of the community can change peoples perspective on how they are used to doing this tradition. Its perceived as though there is no regard to how the ancestors of this village put on the lottery. No one shows deep family values to keep the tradition rich and pure of its originating roots. The chips of wood are taken from a tradition to basically do away with extra time and work. The second part of the traditional ritual that is changed is the recital. It is said that it was ...performed by the official of the lottery, a perfunctory, tuneless chant that had been rattled off duly each year... This recital was allowed to lapse years and years ago. The recital was part of the tradition for many years and its very disturbing to know that it would just be tossed aside like last weeks garbage. Its almost as if they heard of the tradition, took the stoning someone to death part, and then created the rest of the ritual themselves. Coming from a family of deep roots and many traditions, the destroying of a tradition would be greatlyShow MoreRelatedTradition in The Lottery by Shirley Jackson1774 Words   |  8 PagesAmerica’s most beloved short stories, â€Å"The Lottery,† by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the reader’s mind due to the gory fact of the cultural tr adition in the small farming town of the story. Shirley Jackson’s â€Å"The Lottery† displays the theme of unwavering ritualistic tradition and the use of symbolism throughout the story. This means the village is unable to move past their tradition while symbolism is shown through character’sRead MoreTradition in The Lottery by Shirley Jackson Essay1229 Words   |  5 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tradition; it is the back bone of every culture and civilization. It is what keeps the beliefs, philosophies, and activities of societies alive, to be passed down from generation to generation. However not all traditions are practiced with pure intentions.   Some activities become so routine, people don’t know a life outside of them. Societies become so accustomed to â€Å"tradition† that they will participate in pastimes without   questioning the ethics or morals of the situation. UltimatelyRead MoreIgnornance of Tradition in The Lottery, by Shirley Jackson1014 Words   |  5 Pages Tradition, defined as the handing down of information, beliefs, and customs by word of mouth or by example from one generation to another without written instruction. (Tradition) Tradition is a core trait of humanity, from the time before recorded history to present, humanity has followed traditions or customs that have been passed down from generation to generation. More often than not communities all over the world blindly follow these practices with little regard to who startedRead MoreThe Meaning of a Tradition in The Lottery by Shirley Jackson574 Words   |  2 PagesShirley Jackson wrote many books in her life, but she was well known by people for her story â€Å"The Lottery† (Hicks). â€Å"The Lottery† was published on June 28, 1948, in the New Yorker magazine (Schilb). The story sets in the morning of June 27th in a small town. The townspeople gather in the square to conduct their annual tradition, the Lottery. The winner of the lottery will stoned to death by the society. Although there is no main character in the story, the story develops within other important elementsRead MoreTradition in The Lottery, by Shirley Jackson Essay1769 Words   |  8 PagesTradition in â€Å"The Lottery† There are many things that people do every day without questioning why they do them. These are our habits and traditions, and though for the most part they are unimportant they can be a crucial part of our culture and our interactions with each other. Sometimes there are traditions that can cause harm or are morally unacceptable. What should be done in this case? Edmund Burke, a nineteenth century politician and author, argues that it is best to stick with traditionRead MoreTraditions in The Lottery, by Shirley Jackson Essay464 Words   |  2 Pages Shirley Jacksons story, The Lottery is about a group of towns people who meet every year on the 27th of June. On this day a stoning takes place, as it washes away the sins of everyone that lived in the village. However, should the tradition of the stoning be changed when it becomes your time? On this day every year the people of the village began to gather in the square, around ten oclock (Jackson) to prepare for the stoning. This event would take about two hours as there wereRead MoreEssay on â€Å"The Lottery† by Shirley Jackson: A Brutal Tradition608 Words   |  3 Pagesthe oppression and cruelty by the bad people but the silence over that by the good people,† capturing the main message of the short story â€Å"The Lottery,† by Shirley Jackson, perfectly, because of the themes of peer pressure and tradition present throughout the story. In this story, the people of a small village gather for their annual tradition, a lottery, in which one person is picked at random out of a box containing each of the villagers’ names. The village, which is not specifically named, seemsRead MoreTradition Stays Put in The Lottery by Shirley Jackson1053 Words   |  4 PagesTradition Stays Put Easily regarded as one of America’s most beloved short stories, â€Å"The Lottery,† by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the reader’s mind due to the gory fact of the cultural tradition in the small farming town of the story. Shirley Jackson’s â€Å"The Lottery† displays the theme of unwavering ritualistic tradition and symbolism. This means the village is unable to move past their tradition while symbolismRead More Theme of Tradition in The Lottery by Shirley Jackson Essay1322 Words   |  6 PagesThe Lottery by Shirley Jackson Americans day after day live much of their lives following time-honored traditions that are passed down from one generation to another. From simple everyday cooking and raising children, to holidays and other family rituals, tradition plays a significant role on how they go by there everyday lives. In Shirley Jacksons short story, The Lottery, the citizens of a small farming town follow one such tradition. A point is made regarding human nature in relationRead MoreTraditions in The Lottery by Shirley Jackson and A Rose for Emily by William Faulkner1176 Words   |  5 PagesThroughout the world there have been bazaar rituals or traditions that don’t usually happen in the United States. To us it may seem wrong and cruel but to those countries seems to be the right thing to do because that is what they believe in. Some countries do their rituals or traditions like every single year. Most of them are somewhat similar or different but still have the same aspect. There are many people who still follow these traditions or try to escape to another place so they can be free

The Problem Of Juvenile Delinquency Essay - 1877 Words

Abstract 250 words Introduction The problem of juvenile delinquency is not new to the society. It occurs in all societies simple as well as complex. Juvenile Delinquency is committing of criminal acts or offences by minors, i.e. juveniles (individuals younger than the statutory age of majority). These acts does not follow under the category of ‘crimes’ as they would be for adults. Rather, crimes committed by minors or juveniles are called ‘delinquent acts’. It is not only a legal problem but also a psychological problem and the one who has to tackle it has to consider both psychological and familial angles of the problem. It includes two types of behaviors, i.e. status and delinquent offences. Status offences are the ones which are inappropriate or unhealthy for children and the adolescents and thus the behavior is prohibited because of the age of the offender. Smoking, drinking, truancy and running away from home are some examples of status offences. Delinquent offences mean violation of legal statutes. For example, murder, rape, assault, harassment, stalking, robbery, etc. Special courts are established with specially trained Magistrates for the trial of the delinquents. Instead of a ‘trial’, the juvenile has ‘adjudication’, after which he/she receives a ‘disposition’ and a sentence. It also provides for the formation of reformatory schools for the delinquents. In a developing country like India the problem of juvenile neglect and delinquency is considerably increasingShow MoreRelatedJuvenile Delinquency Is A Problem1508 Words   |  7 PagesJuvenile Delinquency When looking into the history of United States and elsewhere juvenile delinquency is a problem and has been one for over a century. Like other systems in place, the system involving juvenile delinquents has gone through many stages. In the case of the juvenile delinquency, it has gone through four stages, with us presently in the fourth. The causes behind juvenile delinquency are still unknown even today. Some blame it on the current culture, the over-exposure to violenceRead MoreThe Problem Of Juvenile Delinquency Essay1201 Words   |  5 PagesJuvenile delinquents are defined as being minors between the ages of 10 and 18. To be considered an delinquent the minor has committed some act that violates the law. These acts aren’t called crimes as they would be for adults. Rather than being called crimes, when committed by minors these acts are called delinquent acts. Delinquent acts generally fall into two categories. The first type of delinquent act is one that would be co nsidered a crime had an adult committed it. The second type of delinquentRead MoreThe Problem Of Juvenile Delinquency894 Words   |  4 Pagesmost are just beginning puberty, these young boys and girls are becoming juvenile delinquents because they chose the wrong path or the wrong path was laid out for them. THEORIES AND CAUSE OF JUVENILE DELIQUENCY There are many theories and causes to why some juveniles end up being juvenile delinquents. The first is that peer groups can play a major role in one’s life between the ages of twelve and eighteen, pressuring juveniles to abandon their home life and join street gangs. Society can play aRead MoreThe Problem Of Juvenile Delinquency1792 Words   |  8 PagesJUVENILE DELINQUENCY Various experts can give us many theories on the causes of juvenile delinquency, including one s economic background, substance abuse, delinquent peer groups, repeated exposure to violence, increased availability of firearms and media violence, however, I feel that the number one cause of juvenile delinquency is the breakdown of families, including lack of parental control over children. It is ironic in America, today, one must have a driver s license to operate a vehicleRead MoreProblem of Juvenile Delinquency1935 Words   |  8 PagesUnit 2 Project Philippe Francois the problem of juvenile Delinquency This paper explains that juvenile delinquency, it will make the argument on how to reduce it and bring light to this problem which is fast becoming one of the largest problems facing urban America. It can lead to law-breaking juvenile, which often can lead to adult lives as career criminals. Over the years experts have given us many theories on the causes of juvenile delinquency, including ones economic background, parentsRead MoreThe Problem Of Juvenile Delinquency3617 Words   |  15 PagesAbtract Setting the problem Juvenile delinquency can be closely related to many sociology problems across the United States, America’s youth in the 21st century are more at risk that this present time frame compared to 10-15 year. Delinquency has a close relationship with poverty and low-income houses, however low income does not only influence house but employment and education. Therefore, Research shows juvenile delinquency is an increasing social problem that has many contributing influencesRead MoreJuvenile Delinquency Is Not A Problem3877 Words   |  16 Pagesdecades juvenile violence crime has grown twice as quickly as that of the adults. Childhood experiences plays a very significant role in the development of criminality in a juvenile, generally this trait of criminality is not noticeable in the early life, but if they are acted upon future delinquency can be avoided. Juvenile delinquency is not a problem in just one corner of the earth but it is a problem faced worldwide in every country. In order to tackle with problems like juvenile delinquency effortsRead MoreThe Problem Of Juvenile Delinquency1498 Words   |  6 PagesJuvenile delinquents vary from ages ten to eighteen who have committed an act that violates the law. With every crime that is committed, there is a victim who has been impacted negatively. In Hampden County and all throughout the country, juvenile delinquents have victimized other juveniles, but also parents, business owners and even complete strangers. My job as a Victim/Witness Intern was to be the voice for those who don’t have one in a court of law. All of the victims and witnesses are tryingRead MoreJuvenile Delinquency : A Serious Problem999 Words   |  4 PagesJuvenile delinquency is a serious problem in the United States as a whole, and especially in the state of Illinois. Illinois is known for having crime problems especially in the urban Chicagoland areas. Implementing juvenile delinquency intervention programs ma y be the first step to combating this crime problem. There is potential to reduce future crime if the youths of today can be reached and helped with these programs. I have picked four programs which I believe will help combat these delinquencyRead MoreThe Problem Of Juvenile Delinquency892 Words   |  4 PagesStudy Group. In the year 2004 girls made up thirty percent of all juvenile arrest. However, the question still remains whether it is an increase in juvenile delinquency or society’s response to girl’s behavior. In order to find out the answers to these questions the office of Juvenile Justice and Delinquency prevention created the Girls Study Group. To fight the statistics and improve the lives of girls in danger of juvenile delinquency. Resiliency is the power to be able to deal with a tremendous

Launch Of LINX Smart Cycling Helmet By COROS †Free Samples

Question: Discuss about the Launch Of LINX Smart Cycling Helmet. Answer: Introduction Entrepreneurship is defined as the steps undertaken by the business organizations for designing, launching and running a business. Therefore, entrepreneurship allows the business organizations to create something new, unique and innovative by adding value and devoting significant effort and time. Entrepreneurship needs to consider the necessary social, psychological and financial risks that will help in receiving suitable monetary rewards. This report highlights the launch of LINX smart cycling helmet by COROS for the Australian market. The report sheds lights on the idea of the product, the mission of launching such a product by analyzing the industry and competitors market. The report also includes the marketing plan for launching the product by selecting the target customers as well as evaluating the critical risks in terms of the company and the product. Background to the idea Considering the Australian market, COROS is aiming to launch a health related product for the cyclists. The company is launching LINX smart cycling helmet for the Australian population. COROS is located in Perth, Australia. The Australian population prefers cycling largely due to health benefit and consciousness. This is because the youth are Australia is highly concerned about their health and the surrounding environment. Additionally, mountain cycling is a sport that has gained high popularity among the Australian population in the recent years. Apart from the local population in Australia, it has been seen that the tourists also prefers cycling for exploring the scenic beauty of Australia. Therefore, the company is excited and largely relying on the launch of the LINX smart cycling helmet (Caserta 2012). The main aim and idea of launching the LINX smart cycling helmet is to present smart facilities to the cyclists and influence their decision of adopting cycling for both daily use and exploring Australia. Additionally, the company aim towards providing utmost safety for the cyclists. The use of the smart helmet will provide opportunity for the riders to explore the scenic beauty of Australia and capture the moments. Therefore, the cyclists will be able to capture and record the Australian environment while cycling rather than explore the beautiful country in cars. As a part of exercising, many youths prefer cycling rather than hitting the gym or having personal trainer. Therefore, the helmet also provides facilities such as measuring heartbeat and recoding the number of calories burnt by the individuals thereby, influencing the purchasing decision of the target customers. The features included in the LINX smart helmet are demanded by the Australian market. Therefore, the company has launched the smart helmet with the features that is highly demanded by the Australian population (Teng, Liang and Nguyen 2014 ). Mission The company wants increase the profit margin, business and customers by launching the smart helmet in the Australian population. The helmet is one of its kinds due to the features such as making calls, capturing and making videos, voice enabled GPS navigation and measuring heartbeat and calories burnt. The company aims towards expanding the business by creating a unique image in the eye of the customers. Therefore, the aforementioned unique features will help the company in standing out in the Australian market from the competitors. Along with providing such features, the company also aims towards ensuring safety for the customers. However, the company also aims towards educating and enlightening the cyclists the proper use of the helmet in order to avoid accidents due to the new features in the helmet. Such features have not been incorporated in the helmet before therefore, the the innovation brought in by the company will help in engaging the customers in future. The sustainable bu siness idea will help the company in future for global and international expansion (Blanco, Cernicchi and Galvanetto 2014). Product offering The company has incorporated wide range of innovative and unique features in the LINX smart cycling helmet. Ensuring safety is the primary motive of the company for the cyclists. The company while manufacturing the helmet by considering the safety of the cyclists has used polycarbonate shell with EPS impact foam. The company has used aerodynamics-optimized ventilation up to 15 vents in order to decrease the level of sound for the cyclists. This will allow the cyclists concentrate more on cycling rather than the external sounds (Sheard and Corsini 2012). This will help in mitigating the chances of accidents for the cyclists. The helmet is launched in both medium and large size so that the product is available for the target customers in the Australian market. The various innovative facilities incorporated within the helmet include voice enabled voice navigation, mobile facilities and music facilities. Bone conduction transducers with sensitivity up to 100 decibel have been used for combating with voice calling and music listening facilities (Abolfathi 2013). The customers for both daily and exercising purpose can use the cycling helmet. Keeping in mind the requirement, the company has made the microphone wind resistant. Therefore, the voice enabled GPS navigation will not be hampered due to the feature of wind resistant microphone. The manufacturing material of the battery is lithium due to which the lasting power of the battery is up to 10 hours per day. Therefore, less battery is exhausted due to the facilities such as listening to music, recording and making calls. The compatibility of the helmet includes 4.0, iOS and android devices. The weight of the helmet has been considered by the company as using heavy helmet for extensive hours causing sprain and pain in the neck of the cyclists (Van Den Oord eta l. 2012). Chances of shoulder and neck pain among the target customers are mitigated by the company by manufacturing a light weight helmet Therefore, the weight of the LINX smart cycling helmet is approximately 400 grams. Additionally, the consumer product safety commission certifies the helmet. One year warranty has been provided by the company for the target customers keeping in mind special requirements such as disfunctioning and breakage (Ang and Kristoffersson 2013). Market analysis Prior to the launch of the product in the Australian market, it is essential for the company to conduct a thorough analysis in respect of the market and the competitors. This will enable the company to decide and implement appropriate marketing strategies in terms of promotion, distribution, innovativeness and pricing strategies. Market analysis will allow COROS to be aware of their position compared to the competitors in the market. Industry analysis Political: Under the parliamentary democracy, Australia is governed by the federal constitution monarchy (Bourke et al. 2012). Economical: The economy of Australia is one of the strongest among the leading countries due the presence of variety of natural resources. The main five principles based on which the Australian trade is conducted are unilaterism, non-discrimination, indivisibility, separation and transparency (Hatfield-Dodds et al. 2015). Social: Aborigines are the natives of the Australian population. However, English is the most commonly used language in the country after the European colonization (Stoeckl et al. 2013). Technological: The internet access by the Australian population has increased largely over the years due to the technological exposure. The government of the country has been facilitating the research and development largely due to the technological exposure (Jewell, Cherp and Riahi 2014). Legal: Independence of judiciary, justice and rule of law forms the basis of the Australian legal system. The country has one federal system as well as eight territory and state (Cheung, Chan and Kajewski 2012) Environmental: The country is rich in the natural resources and has large number of unique flora and fauna. However, the major environmental challenges include ocean dumping, global warming and conservation of marine life (Chan et al. 2012). Based on the PESTLE analysis of the country, it can be suggested that the country is facing environmental challenges largely. Extensive uses of technological advancements are hampering the entire ecosystem of the country. Moreover, the country has a strong economy and stable economy. Therefore, the launch of LINXsmart cycling helmet is a great choice of product for the Australian market. Competitor analysis The use of Porters five forces allowed the company to analyze the competitors in the Australian market. Threat of new entrants The potential threats for the new products that are entering the market are the entry barriers (E Dobbs 2014). The operational scope and the economy combine to form product differentiation, customer loyalty, structure of the cost and the switching cost. The helmet manufacturing industry is a large industry at the global scale thereby, including high capital cost resulting in fixed high costs. The helmet manufacturing industry encounters high economy leading to effectivemanagement of the cost capital. This helps the companies to manage their financial resources effectively and use it resources wisely (Yunna and Yisheng 2014). COROS aim towards presenting smart facilities to the target customers as well as ensuring safety. The innovative and unique features incorporated by the company in the helmets will help the product. The latter factor is dependent on the company and its management techniques, as the expansion rate of the helmet manufacturing industry is much slow. This is due to t he ignorance about the positive health and environmental impact of cycling that influences the purchasing decision of helmets among the Australian population. Threat to substitute products According to Baum (2013), only global recession hampers the purchasing power of the products by the customers. The role of the substitute product is to reduce the cost or charging higher price for the product. Based on the innovative features of the helmets, the companies in the helmet manufacturing industry can compete with each other. Therefore, the competition between the helmet manufacturing companies is based on the unique facilities provided to the customers along with ensuring safety for cyclists. Bargaining power of the suppliers The suppliers of the helmet manufacturing industry needs to emphasize more on the customer demand rather than considering the command that is shared by the business. This will help in gaining power for the manufacturing industry. The customers are vulnerable to the cost of the product and the product differentiation. Therefore, the customers might not prefer to spend extra amount because of the customer demand. Additionally, the features need to enhance the quality and image of the LINX smart cycling helmet (Lee, Kim and Park 2012) Bargaining power of the buyers The purchasing decision of the product by the customers might affect the bargaining power of the buyers of the helmet manufacturing industry. The target group of buyer of the LINX smart cycling helmet includes the individuals concerned with fitness, customers using cycle on a daily basis and the tourists. Targeting other customers will incur huge loss thereby; the strategy is restricted to the specific target groups (Marshall 2013). Threat of competitors The size and number of the competitors in the market determines the level of competition. When it comes to switching cost and product differentiation, the market tends to become fierce. The competition focuses more on costs that are not fixed (Perdana, Roshetko and Kurniawan 2012) Primary target market Targeting the group of customers is essential and considered as a wise decision when a company launches a new product in the market (Hollensen 2015). Targeting the customers allows the company to focus more the demands and needs of the customers before manufacturing and launching the product. The customers are attracted towards the products that fulfill their present needs and demands. Based on the demands of the customers, the company develops and implements promotional, operational and pricing strategies. The main customers targeted by the company are the children, young adults and the tourists. Reports suggest that majority of the Australian population suffers severe health complications. This is because the population is highly dependent on unhealthy diet and lifestyle. Majority of the population relies on fast food and foods with high calorie content. Therefore, majority of the Australian population suffers health complications such as obesity. However, recently, the young adult s and the children are becoming more health conscious to keep up with the latest trends. Therefore, targeting the young adults and the children are justified for the company. The number of additional features incorporated by the company in the helmets will influence the purchasing decision of the target customer. The target customers will be able to avail the various facilities that is demanded highly within the population (Muhamad, Melewar and Faridah Syed Alwi 2012). Additionally, targeting the tourists is a competitive business strategy implemented by the company in order to target the secondary customers. Large portion of the Australian economy is contributed by the tourism sector. The tourists come from different parts of the world that might have helmets that lack such innovative facilities (Tapp and Spotswood 2013). Therefore, targeting the tourists will allow the company to create and unique image in the eye of the customers thereby, invading the global market. Marketing As commented by Khan (2014), effective marketing allows the company to communicate their product to the target customers. Therefore, implementing 4 Ps of marketing mix will allow COROS to communicate the innovative and unique facilities of the product to the target customers. This will allow the company to create a unique image in the eye of the customers and stand out from the competitors in the market. Sales maximization will allow COROS in profit maximization and business expansion. Product COROS is launching LINX smart cycling helmet for the Australian customers. The product launched by the company differs from other products in the market based on the features provided by them. The helmet is manufactured by polycarbonate shell with EPS impact foam due to which it weighs only 400 gms. The wide range of facilities incorporated within the helmet includes making and receiving calls, video recording, and voice enabled GPS navigation along with listening to music and measuring heartbeat and number of calories burnt. The wide range of features can influence the target customers in using cycle at a daily basis, as this is beneficial both for the individuals and for the environment. Price According to the financial status of the target customers, COROS has implemented penetration-pricing strategy for the customers. Therefore, the company has decided the starting price of the LINX smart cycling helmet is $200. The company has kept the price to the minimal for the target customers initially, as this will help in convincing the target customers for using the helmet. Therefore, minimal price will not force the target customers to think much before investing and purchasing the product. However, the company has kept minimal profit for them (Sije and Oloko 2013). Distribution COROS has decided to sell the product from the stores physically. Therefore, the helmet will be sold from the various outlets that are selling sports and gym equipments. Distributing the helmets from the outlets will be beneficial for the company as this will them in engaging the customers. The target customers will be able to evaluate the innovative features personally before purchasing the product. Moreover, selling the products from the stores will allow the customers to know how to use the various functions of the helmet. Additionally, the companies will also sale the product online; this will allow the company to reach out target customers where the product is not present physically (Spann, Fischer and Tellis 2014). Promotion As the part of the promotional strategy, COROS can organize campaigns that will aware the target customers about the benefits of cycling both in terms of individual basis and environmental basis. Then the company can associate the features of the helmet as a promotional strategy. Additionally, the company can organize a grand opening for launching the product along with broadcasting the launch live in social media. This will help the company in engaging more customers hereby, influencing the purchase decision (Aliata et al. 2012). Financial plan Startup expenses Legal $1,300 Brochures $3,580 Consultants $3,000 Insurance $2,400 Rent $4,400 Store setup $10,000 Other $2,500 Startup assets Cash required $67,123 Startup Inventory $16,027 Other current assets $0 Long term assets $59,170 Startup Funding Startup expenses to fund $27,680 Startup assets to fund $142,320 Total funding required Non-cash assets $75,197 Cash requirement $67,123 Additional cash raised $0 Cash balance on starting date $67,123 Total assets Current borrowing $10,000 Long term liabilities $20,000 Accounts payable $0 Other current liabilities $0 Total liabilities Planned investment $140,000 Critical risks There are significant risks associated with the launching of LINX smart cycling product. The company has predicted that the product might fail to attract the customers to a certain extent. This is because that the innovative facilities might at against the aim of the product. The parents of the children and the young adults might be highly concerned with the safety of the children. The parents might think that the number of facilities such as listening to music and video capturing will distract the children and the young adults. As they will be more mesmerized with recoding the scenic beauty or making calls while cycling, their concentration will be hampered. As the target customers are not financially independent, unable to convince, the parents might be a critical risk. Another potential risk includes that the company might fail to convince the target customers to opt for cycling by demonstrating the health and environmental benefits. The children and the young adults might prefer availing comfortable transport facilities such as cars and buses. Conclusion In this report, it can be concluded that COROS is launching LINX smart cycling helmet that consists of various unique and innovative features. The helmet stands out from other helmets in the market as it provides unique facilities along with ensuring safety for the cyclists. The wide range of services incorporated by the company within the helmet includes listening to music, making and receiving calls, voice enabled GPS navigation along with measuring heartbeat and amount of calories burnt. The company has targeted the young adults and the children by considering their health and daily needs. In order to estimate the overall budget of the launch of the product, a financial plan has been developed. The report also highlights the market and competitors analysis in order to understand their position in the market and evaluate the strategy of the competitors. In addition to, 4 Ps of marketing plan has been developed for launching the product by COROS. 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Speech Advantages of listening to English songs free essay sample

Good morning everyone. Im the chairperson of the English Club. Today, Im going to share a topic to all of you. But first, let me ask you two questions. Are you bored with reading, grammar and writing? Would you like to find a more fun and entertaining method to Improve your English? I believe you all will have the same answer, right? In fact, listening to English songs is a useful and interesting way to learn English. It might be one of the best ways to retain or remember vocabulary and grammar that you hear In the lyrics. Also, your pronunciation may get better. But do you know why?In the past, students learned English mainly from textbooks often this was a boring, frustrating experience that needed patience, inner motivation and perseverance to ensure language learning continued. Recently, more and more learners tend to listen to English songs as a means to Improve their English. We will write a custom essay sample on Speech: Advantages of listening to English songs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They feel learning English In this manner is more enjoyable and relaxing. They can learn English happily with the background music. In addition, Songs expose students to a wide vocabulary related to a theme. Lyrics are not easily forgotten. You listen to them over and over again throughout your life.Once you learn them, they are going to stay with you, and you are going to review them over and over Just because you ENJOY the music, which are pleasant to listen. If you learn one song per week for a year, which would take up very little time, you will never forget those 52 songs full of new vocabulary and phrases. The variety of accents by the various singers also means that you improve your listening skills when you start paying attention to the lyrics. Once you learn a few songs, youll start gathering an immense repertoire of songs and vocal.Just the fact hat you start caring about the lyrics will activate your listening skills and listening to music in English will become an enjoyable learning exercise. Yet, songs give you perfect pronunciation models. As you learn to sing them, you are practicing your pronunciation, you are imitating native speakers, and you are learning how to speak better. The rhythm naturally leads to better pronunciation, better Intonation, and more fluency. Last but not least, listening to English songs would surely bring you a correct collocation. Collocation is the cultural context and placement of words.It is what mounds natural to native speakers. It usually doesnt have much logic to It, and Its almost Impossible to teach. It Is something thats acquired with time and contact with the language in authentic cultural contexts. Songs tell stories, and these stories teach correct collocation which you hear over again and incorporate them into your own It is no wonder that English music is becoming more and more popular nowadays. It helps us learn and improve our English. If there are so many benefits to listening to English songs, why not try start listening now? Thats all of my sharing. Thank you.