Analysis of McDonald’s Corporation Advertising :: Advertising

Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not impelling use of the advertisers money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by many advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images the logo utilize is well-designed and there is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for something. The image for MacDonalds symbolizes its non-conventionality. wherefore advertisers use these images to communicate much more than words, since they seem to convey the message without too much effort. check to McDonalds website, their missio n statement is to be our customers popular place and way to eat. Our worldwide operations have been aligned around a global strategy called the Plan to win centering on the 5 basics of an exceptional customer experience People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers experience. (http//www.aboutmcdonalds.com/mcd)For decades, Macdonalds has maintained a broad advertising campaign. In addition to the media, the company makes considerable use of signage and billboards, sporting events and coolers of drinks with their logo for all kinds of events. The company has used twenty-three diverse slogans in United States for advertising. At the very(prenominal) time the company has few other slogans for the selected countries and regions.In the case of McDonalds advertising the texts used are effective. They have contributed in attracting targeted clients to the company. The wordings are aesthetically pleasing and succe ssful at getting the consumers to buy the product. The phrase Im Lovin it which is used in one the advertisements, indicates a piece of advertising that is particularly striking. According to Cross propagandas is simply a means of persuasion, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers.(Cross,149) The company has had to vitrine are numerous. The company has been involved in quite a number of lawsuits, most of which entail trademark disputes. MacDonalds has threatened many food yield industries with legal action unless the companies drop their trading name.